ABOUT

The Grid is a modern tennis club built for players who thrive on energy, competition, and connection. Bold, stylish, and dynamic, The Grid offers a high-energy space to train, compete, and meet others who share a passion for tennis. The brand needed to feel bold, modern, energetic, and rich.

I developed a complete visual identity including logo design, colour palette, typography, and supporting brand assets.

DESIGN DECISIONS

The logo turns a tennis court into a bold “G” monogram, with the missing service box forming the letter shape. The dark green grounds the brand, while the pastel lime adds a fresh, high-energy contrast. ‘Archivo’, a geometric sans serif typeface was chosen for its strong, structured form, balancing the proportions of the monogram and reinforcing the club’s bold, dynamic spirit. Motion photography captures the speed of tennis, building on the brand’s energetic, vibrant feel. Every design element was chosen to reflect The Grid’s bold and connected spirit.

NOTE: Mock brief, not real client work.